[May Point Network] "2009 China Tourism Destination Marketing Research Report" was recently released at the 4th China Tourism Destination Marketing Forum. This is the first time in China that it is in the form of a special research report.
[May Point Network] "2009 China Tourism Destination Marketing Research Report" was recently released at the 4th China Tourism Destination Marketing Forum. This is the first time in China to conduct a research on China's tourism marketing in the form of a special research report. The report predicts that China's tourism marketing will show four major trends in the future.
The project team believes that China's tourism marketing has problems such as rigid marketing system, poor marketing channels, single marketing methods, insufficient marketing funds, the edge of tourism channels, and hollow tourism brands. In the future, China's tourism marketing will present four major trends: First, the role of the theme-based marketing alliance will gradually become apparent. Second, the one-stop service supermarket for tourism marketing will be actively launched. Third, the tourism marketing industry chain will soon be formed. Fourth, tourism marketing will achieve four. Big breakthrough: from destination marketing to customer source marketing breakthrough, from traditional graphic marketing to multi-layered three-dimensional marketing breakthrough, from traditional marketing to network marketing breakthrough, from domestic marketing to international marketing breakthrough.
The China Tourism Destination Marketing Forum has been successfully held for three times since 2004. The forum was hosted by China Tourism Press, China Urban Economics Association, Peking University Chinese Festival Research Center, and Asia-Pacific Tourism Competitiveness Evaluation Center. The theme was â€œNew Perspectives on Tourism, Creative Thinking Marketingâ€.
The 2009 China Tourism Destination Marketing Research Report was released by Beijing Century Tangren Tourism Development Co., Ltd., a professional tourism management consulting service. The report is divided into five parts: the first is market analysis, systematically sorting out the environment, scale and characteristics of China's tourism market in 2009; the second is marketing practice, for government, travel agencies, scenic spots, hotels, transportation, and professional The marketing activities of different marketing entities such as tourism marketing agencies were comprehensively summarized, and the marketing practices of foreign tourism destinations in China were summarized. The third part was the special marketing articles, which carried out marketing activities for Sichuan earthquake-stricken areas and Shanghai World Expo. In-depth analysis; the fourth is a special market article, a detailed study of the self-driving, business and leisure travel market; the fifth is a marketing inventory article, a detailed inventory of the 2009 popular tourism marketing events. (China Tourism News)
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