Google plans to buy a travel search company for $1 billion

[Maidian.com] According to foreign media reports, Google is currently negotiating with ITA Software to discuss the acquisition of ITA. ITA Software is a travel software developer with clients including travel...

[Maidian.com] According to foreign media reports, Google is currently negotiating with ITA Software to discuss the acquisition of ITA. ITA Software is a travel software developer with clients including travel sites Orbitz Worldwide and Microsoft.

Travel search

According to sources, ITA software companies may cost $1 billion, and the two sides may not be able to reach an agreement. ITA's online tools allow users to check flight information. Google hopes to leverage ITA's technology and services to compete with Microsoft's travel search capabilities.

Sherman of PhoCusWright, a US travel consultancy, said that Google is competing with Microsoft for the online travel services market in the US, which last year had a value of $88.4 billion.

Henry Harteveldt, an analyst at Forrester Research, said: "Google's mission is to organize information around the world, while ITA deals with travel information."

Both ITA's CEO and spokespersons expressed their views on the acquisition. ITA's investors include General Catalyst Partners and Sequoia Capital.

a series of acquisitions

In order to open up new markets while maintaining a dominant position in search advertising, Google has accelerated the pace of mergers and acquisitions. This year, Google has announced six acquisitions.

US network traffic monitoring company comScore said that Google's share of the US search market is five times that of Bing. Despite this, Bing’s share has increased, partly because of its travel search capabilities.

According to the National Venture Capital Association, the ITA raised $111.4 million in capital. ITA's search engine can search airline booking systems to serve Kayak.com, Orbitz.com and Bing. At the same time, ITA also provides support for the websites of companies such as Alaska Airlines and Continental Airlines. Its services also include some management functions, including returning air tickets and regular ticket management. (Sina Technology)

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