Since the 1st century, integrated marketing communication theory has become increasingly popular in China. The concept of integrated marketing communication has been widely recognized by Chinese companies and is considered to be one of the most influential marketing communication concepts. With the gradual increase of Internet users, Internet advertising integrated marketing will also be more and more people's attention. According to the â€œReport
on the E-commerce Behavior of Chinese Internet Users in the 2nd Quarter of 2011â€, as of the end of June 2011, the number of Chinese netizens reached 495 million, an increase of 4.1% from the first quarter of 2011.
The number of broadband Internet users in China is 489 million. In the second quarter of 2011, Chinaâ€™s online economy exceeded 42 billion yuan, a year-on-year increase of 68%. The total amount of Internet consumption has exceeded 100 million yuan, of which online shopping accounts for 37.6%, reaching 383.9 billion yuan, accounting for nearly half; Internet users' monthly monthly network spending reached 224 yuan, an increase of 7% over the same period last year, IT, apparel , Home is divided into the top three online shopping products. This data tells us that more and more advertisers can't wait to get better advertising results through internet advertising.
However, how to accurately find the target group and improve the effectiveness of advertising, the advertising conversion rate has become another advertiser headache. Precision marketing came into being.
The so-called precision marketing is to accurately find the target population. So how do these people find out?
In the past, people positioned different media according to different target groups and advertised on these media. Nowadays, as people's reading habits and web browsing habits change, more and more people will not only stay on several websites, but will browse many websites in one day. Therefore, the effect of targeting the target population through the media will inevitably decline. On the contrary, if the ads are directly targeted based on the user's web browsing habits, the ad conversion rate will become a wonderful number.
Users of different genders, ages, occupations, and regions have different browsing habits. Through AvazuDSP's international advanced orientation technology, they can accurately determine the interest points of the audience according to the content of the website, and then match the target consumer groups of the advertiser's brands and products. Realize accurate communication. Not only that, AvazuDSP can also divide target customers by behavioral characteristics, and then place advertisements for audiences with common characteristics, or conduct communication based on interactive behaviors (browsing, clicking, and registration activities) with different audiences.
AvazuDSP uses IP addresses to pinpoint specific locations such as campuses, Internet cafes, offices, airports, and residential areas; chooses exposure opportunities based on the audience's lifestyle; chooses the best timing based on product attributes; selects exposure opportunities based on the audience purchase decision process; Differentiating the time of promotion; conducting real-time keyword analysis on the contents of the user's browsing the web, determining user interests, and directional advertising, all of which can be easily supported by Avazu Ivey's powerful technical support and database covering 92% of screen names. carry out.
However, these are still not Avazu Ivy's most amazing things. The biggest attraction of Avazu Ivey's incitement is that it is an integrated digital marketing platform. When the ads can be delivered through the most complex technology and analysis, the simplest operation, to the precise people, achieve a good delivery effect, the launch of Internet advertising, It will be easy and enjoyable.
Avazu Ivy has a wealth of experience in integrated marketing. He specializes in media marketing, SEM, word-of-mouth marketing and other marketing methods to promote the brand, and also includes various interactive marketing to find out the opportunities and methods for smart communication between consumers and companies. Combine the two sides closely. The establishment, maintenance and dissemination of brands, as well as the strengthening of customer relationships, and the planning, implementation and supervision of brands, are the integration of individual marketing into a single entity for synergy. Provides advertisers with an intent to achieve all-round integrated marketing planning.
Avazu was established in Germany in 2009. After establishing branches in Shanghai, Hong Kong and Brunei, Avazu has a reputation in the industry. It cooperates with many Internet companies such as Chuanxi, iResearch and Meihua. Its clients are all over the world, including the well-known Microsoft. Company, familiar Jingdong Mall.